stock//analyzer~/MARA
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MARA Holdings, Inc. (MARA)

Bitcoin mining company holding a large bitcoin treasury, now expanding into AI data-center infrastructure.
Market cap: ~$4.45B (estimated: price × shares outstanding)
Data as of 2026-07-08
$11.72

Fairly Valued

Trading about 2% below our estimated fair value of ~$12.00.
Estimated fair value: $12.00 (range $5.00–$23.00)
Today's price
Conservative$5.00 Fair$12.00 Optimistic$23.00
Confidence: Low
Confidence is Low (3.0/10): the evidence is mixed and does not yet support a fully clear view, with limited corroboration available.

What we think

MARA isn't a normal company to put one fair-value number on: it holds a large bitcoin treasury (worth roughly $2.3 billion), and its reported profits swing up and down with bitcoin's price, not with how its day-to-day mining business is actually performing.

MARA's bitcoin holdings and bitcoin-driven accounting distort its reported financials so heavily that conventional valuation approaches for this business disagree with each other by a wide margin, so the estimate below is built around explicit bitcoin-price scenarios rather than a single blended figure.

Fair value here depends almost entirely on where bitcoin's price goes. At a bearish bitcoin price (~$38,000) we estimate the stock is worth around $5; near today's bitcoin price (~$63,000) around $12, almost exactly today's price; at a bullish bitcoin price (~$110,000) around $23.

Fairly Valued, but only as a snapshot tied to today's bitcoin price, this is really a leveraged bet on bitcoin, not a normal operating business, so treat any single number here with real caution.

The bull case & the bear case

The bull case

  • MARA's computing (hash rate) capacity is up 33% over the past year, and the company just cut its debt by about 30% in one quarter by using bitcoin sales to buy back its own bonds at a discount.
  • A new $1.5 billion power-infrastructure deal (Long Ridge) could let MARA rent out computing power to AI companies, a business with almost no revenue today but real upside if it succeeds.
  • A recovery in bitcoin's price back toward its 2025 high (around $126,000) would roughly double our estimate of the stock's fair value.

The bear case

  • MARA missed its own 2025 growth target for computing capacity by about 29%, a credibility gap that also applies to its new AI-infrastructure plans.
  • The bitcoin-mining industry overall is under real strain: the average public miner's cost to mine one bitcoin is now estimated to be above bitcoin's actual price, industry-wide.
  • If bitcoin's price falls back toward the high $30,000s, the value of MARA's bitcoin treasury (after its remaining debt) would shrink toward zero.

Key numbers

Revenue growth (3-yr avg)
-20.7%
Revenue growth (latest year)
-39.2%
Gross margin
-745.1%
Operating margin
-2085.5%
Cash generation
-2354.3%
Return on capital
-18.0%
Debt level
Net debt $3.05B
Growth priced in
Bitcoin near $63,000 and a steady mining business

How this company makes money

MARA earns money mainly by using large amounts of computing power (and electricity) to mine new bitcoin, which it can hold on its balance sheet or sell. It is now also building out power infrastructure to host AI computing as a second business line, though that business has essentially no revenue yet.

What would change our view

We'd revisit this call if the price falls below $5.00 or rises above $23.00.

These are review triggers for us to take another look, not price targets or a promise the stock will reach them.

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Peer Comparison

Peer benchmark data not available.

Deep Analysis: Fundamentals

Energized hash rate 72.2 EH/s in Q1'26, +33% YoY (10-Q/shareholder letter, 2026-05), but MARA ended 2025 at only 53.2 EH/s vs its own mid-2025 guidance of 75 EH/s by year-end, a real guidance-credibility gap. The 12-month debate: does the AI/HPC pivot (200-600MW planned at Long Ridge, tenant leases not targeted until 2028) re-rate the stock before further BTC/hash-price pain forces more dilution or asset sales.

Deep Analysis: Income Statement

Q1'26 revenue $174.6M, -18.4% YoY (lower BTC price/production); FY2025 revenue $907.1M, +38% YoY. FY2025 net loss $1.3B vs FY2024 net income $541.0M, the entire swing traces to a $1.5B negative change in digital-asset fair value (FY2025) vs a large gain in FY2024; GAAP 'earnings' here are a BTC mark-to-market artifact, not an operating signal (every $10K BTC move ≈ ~$350-450M swing per company disclosure).

Deep Analysis: Cash Flow

TTM OCF -$834.7M; TTM 'FCF' -$1.34B (stockanalysis.com), not a clean metric for a miner that both produces and trades a volatile asset on-balance-sheet. The decision-relevant cash action this quarter: MARA sold 15,133 BTC for ~$1.1B (Mar 4-25, 2026) to fund a $1.0B convertible-note buyback at a 9% discount, saving ~$88.1M and cutting convertible principal ~30% (8-K, 2026-03-26).

Deep Analysis: Balance Sheet

Total debt fell from $3,599.9M to $2,416.2M (net of OID) in one quarter via BTC-funded buybacks, not earnings (10-Q Note 13). All five convertible tranches (conversion prices $18.89-$76.17) are out-of-the-money at $11.75, near-term conversion dilution is low, though a $150M line of credit and $48.1M of Dec-2026 notes mature soon. Cash $513.7M; BTC 35,303 (10-Q, 2026-03-31) / 36,303 (bitcointreasuries.net, 2026-06-16) worth ~$2.3B. Shares outstanding still +17% YoY (stockanalysis.com) reflecting the historical ATM-funded-BTC-purchase playbook, though management states the ATM has been unused since end-2025 in favor of BTC monetization.

Deep Analysis: Key Metrics

Q10 pack below. mNAV proxy: EV ~$6.4-6.5B vs BTC NAV ~$2.3B implies ~$4.1B assigned to mining+infrastructure, in line with CleanSpark's EV (~$4.6B, 50 EH/s, no AI pivot) and well below Riot's ~17x NTM EV/Revenue.

Deep Analysis: Peer Comparison

MARA (72.2 EH/s, ~9x NTM EV/Revenue) vs CleanSpark (50.0 EH/s, ~9x) vs Riot (42.5 EH/s, ~17x). MARA has the largest hash rate and an AI-infrastructure pipeline comparable to or larger than Riot's, yet trades near CleanSpark's multiple, plausibly explained by Riot's further-along AI narrative and MARA's guidance-miss history, not an obvious flaw.

Deep Analysis: Macro Environment

S8 = BTC price/crypto risk appetite, transmitted near 1:1 into GAAP earnings and mining margin. BTC is ~50% below its 2025-10-06 ATH ($126,210.50), near the bottom of its 52-week range ($57,832-$126,186); 2026-07-08 risk-off (Mideast escalation) pressures both the treasury mark and equity risk appetite together.

Deep Analysis: Insider Activity

CEO Fred Thiel sold ~27,505 shares monthly under a pre-arranged 10b5-1 plan (Jan-Jun 2026, $7.66-$14.25) plus RSU tax-withholding sales; also received a 773,861-share performance award (Feb 2026). Routine/plan-based; no open-market buying found, not a strong signal.

Deep Analysis: Catalysts & Risks

Catalysts. Long Ridge close (H2 2026, +65% owned power capacity, $144M disclosed annualized adj. EBITDA); first signed AI/HPC tenant lease. Risks, hash price at a 5-year low (CoinShares Q1'26); BTC re-test of bear-market lows; resumed ATM dilution; guidance-credibility gap. Q9 segments: strongest = mining block rewards $156.25M (89.5% of Q1'26 revenue, still -20.4% YoY); weakest = Other/AI revenue $951K (-66% YoY), the AI pivot has zero income-statement traction yet.

Deep Analysis: Disconfirming Evidence & Falsification

see Q6/Q7 below (verbatim).

Deep Analysis: Thesis Review Bands

reassess_low ≈ $6 (≈0.55x base ~$11.79), a sustained BTC re-test of the high-$30Ks/low-$40Ks or a stalled/cancelled AI pivot; reassess_high ≈ $13 (≈1.10x base), price already ahead of the base-case decomposition, worth re-checking BTC and multiple assumptions.

Analyst Checklist, Key Metrics & Key Facts

Analyst Checklist

Implied growth (reverse-DCF)N/A
Rule of 40 (rev growth + FCF/EBIT margin)N/A
Fear vs. Hope
No the automated screen verdict exists to anchor this against, so both sides: FEAR = another BTC bear leg combined with hash-price collapse (5-year low per CoinShares) renders mining thin-to-negative margin while $2.4B of debt remains, forcing a return to dilutive ATM issuance. HOPE = the AI/HPC pivot (Long Ridge, Starwood JV, Exaion) re-rates MARA toward Riot's richer ~17x NTM EV/Revenue multiple while BTC stabilizes or recovers.
Is It Priced Correctly?
Quantified via scenario decomposition: bear ~$5/share (-57% from $11.75) if BTC falls to $38,000 and the market cuts the ops-value credit to 0.6x; bull ~$23/share (+96%) if BTC reaches $110,000 and the market re-rates ops value to 1.6x (Riot-like). Base case (~$11.79) sits almost exactly at the current price, the stock is not obviously mispriced given today's BTC price and today's market credit for the AI pivot, but that credit itself could be wrong in either direction.
Inflection Signals
Hash rate +33% YoY to 72.2 EH/s (Q1'26) is a genuine positive inflection in mining capacity, but it comes after MARA missed its own mid-2025 guidance of 75 EH/s by year-end 2025 (actual: 53.2 EH/s), a credibility gap trailing data does not resolve. Separately, the ~30% one-quarter reduction in convertible debt (10-Q Note 13) is a real, verified balance-sheet inflection, achieved via opportunistic BTC-funded buybacks at a 9% discount, not via operating cash flow.
Reverse-DCF Reality Check
Not meaningful in standard DCF form (no the automated screen g_implied exists; MARA has no stable FCF to extrapolate). Reframed: the bull-case BTC price ($110,000) is not unprecedented. BTC traded above that level for much of 2025, reaching an ATH of $126,210.50 on 2025-10-06, so the bull case requires only a partial recovery, not a new record. No public miner, including MARA, has sustained hash-rate-share growth for 5 years without heavy share dilution, since global network difficulty typically grows faster than any single miner's absolute buildout pace.
Unpriced Optionality
The AI/HPC infrastructure pivot (Long Ridge $1.5B acquisition targeting 200-600MW, Starwood JV targeting >1GW, 64% Exaion stake) is real and anchored in signed agreements, but produces essentially zero income-statement revenue today (Other revenue $951K, -66% YoY) and no AI tenant leases are targeted before 2026-2028. A mechanical model built only from trailing mining financials would likely price this near zero; our research estimates it qualitatively via the ~$4.1B implied ops-value plug, but this is UNPRICED with any precision from filings alone.
Disconfirming Evidence
  • MARA badly missed its own 2025 hash-rate guidance: it targeted 75 EH/s by year-end 2025 (announced mid-2025) but actually ended 2025 at 53.2 EH/s, a ~29% shortfall, an execution/credibility gap that undercuts confidence in forward guidance generally, including the AI/HPC pivot timeline.
  • Sector economics are genuinely stressed: CoinShares' Q1 2026 report shows hash price collapsed to $28-30/PH/s/day, a five-year post-halving low, with the weighted-average public-miner cash cost to mine 1 BTC at ~$79,995 (Q4 2025) versus spot BTC of ~$62,000-63,600 (2026-07-07/08), implying the average public miner is mining near or below cash cost today, and ~15-20% of legacy machines globally are cash-flow negative.
  • The historical dilution playbook is not fully retired: shares outstanding still grew ~17% YoY (stockanalysis.com) even as management says the ATM has been unused since end-2025; that policy is only ~2 quarters old and could reverse if BTC/hash prices stay depressed and the balance sheet needs refilling, since MARA has financed itself primarily via equity/converts for most of its history.
Falsification Condition
Bearish break: BTC trades sustained below ~$45,000 for a full quarter (pushes treasury value net of $1.9B net debt toward zero per the bear scenario) and/or hash price stays below $30/PH/s/day for two more quarters, forcing renewed ATM issuance. Bullish break (currently-undervalued signal): the Long Ridge acquisition closes on schedule (H2 2026) AND a signed AI/HPC tenant lease is disclosed before 2027, which would support re-rating the implied ops-value multiple toward Riot's ~17x NTM EV/Revenue from MARA's current ~9x.
Catalyst Horizon
Near-term (weeks): Q2 2026 earnings, next reporting date 2026-07-28, will show whether hash-rate growth and BTC-monetization pace continued. Medium-term (6-18 months): Long Ridge acquisition close (H2 2026) and any first disclosed AI/HPC tenant lease are the clearest re-rating catalysts. Unscheduled and dominant: the BTC price itself (macro liquidity, ETF flows, risk sentiment), no identifiable catalyst controls this variable, which drives most of the valuation range.
Segments
Strongest (by size): Mining operator - block rewards, $156.25M in Q1'26, 89.5% of total revenue, though -20.4% YoY on lower average realized BTC price and softer production (10-Q). Fastest-growing sub-segment: Mining participant revenue $15.32M, +42% YoY (pool/hash-rate-service fees), still only 8.8% of revenue. Weakest: Other revenue (includes Exaion/AI contribution) $951K, -66% YoY, and Hosting services $1.085M, roughly flat, the AI/HPC pivot has essentially zero income-statement traction as of Q1 2026.
KPI Pack
  • realized_cost_vs_benchmark: Purchased energy cost per bitcoin $40,047 (Q1'26, company disclosure) vs spot BTC ~$62,000-68,000 during the quarter, energy-only cost still well below BTC price. Vs the industry-wide weighted-average public-miner cash cost of ~$79,995/BTC (Q4 2025, CoinShares), MARA's disclosed energy-cost metric looks more efficient than the sector average, though the two figures are not perfectly comparable (energy-only vs full cash cost).
  • production_growth: BTC mined: 2,247 in Q1'26 vs 2,011 in Q4'25 (+11.7% QoQ, 10-Q/shareholder letter). Precise Q1'25 BTC-mined units UNAVAILABLE in sources reviewed; hash-rate growth (+33% YoY to 72.2 EH/s) is the disclosed proxy for output growth.
  • hash_rate_vs_peers: MARA 72.2 EH/s (Q1'26, +33% YoY) vs Riot 42.5 EH/s (Mar 2026) vs CleanSpark 50.0 EH/s (Mar 2026). MARA remains the largest hash-rate US public miner, though it missed its own 75 EH/s year-end-2025 target (actual 53.2 EH/s).
  • treasury_coverage_of_debt: 36,303 BTC (~$2.3B, bitcointreasuries.net 2026-06-16/2026-07-08) vs net debt ~$1.90B (10-Q, 2026-03-31), treasury alone covers ~121% of net debt at spot BTC, but a BTC decline to the bear-case $38,000 would push this cushion to roughly zero. No clean 'reserve life' equivalent exists for a non-extractive business; UNAVAILABLE as a multi-year metric.

Key Metrics (TTM)

FCF Yield
-31.1%
ROIC
-18.0%
Operating Margin
-2085.5%
EV/EBITDA
-16.62x

Key Facts

  • BTC holdings 35,303 (fair value $2,408.9M) at 2026-03-31 (10-Q Note 5), down from 53,822 BTC ($4,711.7M) at 2025-12-31. MARA sold ~15,133 BTC (~$1.1B) between 2026-03-04 and 2026-03-25 to fund a $1.0B convertible-note buyback at a 9% discount, cutting convertible principal ~30% (8-K, 2026-03-26). Most recent tracked holdings: 36,303 BTC, ~$2.3B (bitcointreasuries.net, count as of 2026-06-16, value as of 2026-07-08).
  • Energized hash rate 72.2 EH/s in Q1 2026, +33% YoY (10-Q/shareholder letter), but MARA missed its own mid-2025 guidance of 75 EH/s by year-end 2025 (actual: 53.2 EH/s), a ~29% shortfall.
  • Q1 2026 revenue $174.6M, -18.4% YoY; FY2025 revenue $907.1M, +38% YoY vs FY2024 $656.4M (10-K/10-Q). TTM revenue computed at $867.8M, matching stockanalysis.com's $867.82M.
  • FY2025 net loss $1.3B vs FY2024 net income $541.0M; Q1 2026 net loss $1,259.6M attributable to common stockholders ($3.31/share) on a $714.7M non-cash change-in-fair-value-of-digital-assets loss. GAAP earnings are dominated by BTC mark-to-market, not operations (10-Q).
  • Total debt fell from $3,599.9M (net of OID, 2025-12-31) to $2,416.2M (2026-03-31) via BTC-funded buybacks. All five convertible tranches (conversion prices $18.89-$76.17) are out-of-the-money at the $11.75 stock price (10-Q Note 13).
  • Purchased energy cost per bitcoin $40,047 in Q1 2026; cost per kWh $0.04 at owned sites (both FY2025 and FY2024); energy cost was 38.5% of owned-mining revenue in FY2025 vs 40.8% in FY2024 (10-K).
  • Industry-wide: CoinShares' Q1 2026 report shows hash price collapsed to $28-30/PH/s/day, a five-year post-halving low, with weighted-average public-miner cash cost to mine 1 BTC at ~$79,995 (Q4 2025), roughly 25-30% above spot BTC (~$62,000-63,600, 2026-07-07/08); ~15-20% of legacy mining machines globally are cash-flow negative.
  • $1.5B agreement to acquire Long Ridge Energy & Power (505MW gas plant, 1,600 acres, Ohio), expected to close H2 2026, adding ~65% owned power capacity and a disclosed $144M in annualized adjusted EBITDA, targeting 200-600MW of AI/HPC buildout by 2028 (8-K, 2026-04-30).
  • Shares outstanding 380,873,087 at 2026-03-31 (10-Q), +17.02% YoY (stockanalysis.com); management states the ATM equity program has been unused since end of 2025, funding operations via BTC monetization instead.
  • MARA (72.2 EH/s, ~9x NTM EV/Revenue) vs Riot Platforms (42.5 EH/s, ~17x NTM EV/Revenue, market cap $6.29B) vs CleanSpark (50.0 EH/s, ~9x, EV ~$4.6B). MARA is the largest hash-rate miner but trades at CleanSpark's multiple despite a larger AI-infrastructure pipeline than either peer's.
Detailed metrics (for analysts)raw model output only. Layer 1 / Layer 2 methodology, conviction, classification. Peer comparison, Deep Analysis and the checklist are shown above.
ClassFINANCIAL
Quality profileLOW_QUALITY

Consensus

Layer 1 · Mechanical screen

NOT SCORED. RESEARCH-ONLY VIEW
Mispricing scoreNot available.
ConvictionN/A
Model primary IVNot available.
Model relative IV (peer)Not available.
Model blended IVNot available.

Mechanical model output, a screen, not a fair value.

Layer 2 · Research (final say)

FAIR
Relationship to L1INSUFFICIENT_EVIDENCE

Scenario NAV: treasury (35,303-36,303 BTC, 10-Q Mar-31-2026 / bitcointreasuries.net Jun-16-2026) plus a peer-anchored plug for the mining+AI/infrastructure business (current EV minus BTC NAV, ~$4.1B, flexed 0.6x/1.0x/1.6x across scenarios), minus net debt ($1.90B), divided by ~381.3M shares, at bear/base/bull BTC prices of $38,000/$63,000/$110,000 yields roughly $5/$12/$23 per share; price $11.75 (2026-07-08) sits almost exactly on the base case, i.e. fair ONLY conditional on today's spot BTC price and today's market-assigned multiple for the non-BTC business persisting; it is not an independent confirmation, it is a decomposition of what the market is already paying.

Today's price
Conservative$5.00 Fair$12.00 Optimistic$23.00
SCREEN COULDN'T COMPARE

The mechanical screen didn't produce a comparable verdict for this stock, so there is nothing to check the research against; the view shown is from the research alone.

Confidence score breakdown

Research sub-score (70% weight)3.0 / 10
Mechanical sub-score (30% weight)3.0 / 10
Weighted confidence score3.0 / 10 → Low

Confidence = 0.7 × research sub-score + 0.3 × mechanical sub-score. Mechanical sub-score rewards the Layer 1 screen for agreeing with Layer 2's direction (corroboration), not just for being conviction=NORMAL in isolation.

Data Integrity

Risk Flags

  • DATA_CONFLICT
Educational information only, not investment advice.
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